Simply put, a motion graphic is an infographic with animated elements. Like infographics, they are often focused on presenting complex data in an interesting and easily-absorbed fashion. By giving traditional infographics dynamic movement and interaction, they become much more compelling and engaging.

While the delivery method you choose typically depends on how you want to communicate with your audience, motion graphics are most typically delivered as a video. To distribute the video, people frequently use video distribution sites like YouTube or Vimeo, HTML5 video plugins or even embedded flash video.

The average single two minute animation that I take on is around three days. But depending on the style and length of the animation this can come down or go up. Best just to call or email and I can find out what your needs are and give you a more accurate price.

Yes it can be. It opens the door to a lot of things that you can’t get across affordably in film and video.

As with all messaging, storytelling is key. A good motion graphic tells a compelling narrative, with the visual elements backing up the story and reinforcing the message. A bad motion graphic may include breaks, gaps, skips, mixed messages, unnecessary data that does not help tell the story.