What Is a Creative Agency and How Can It Help Your Company?

If your company is poised for growth, you’ll want to create a compelling, consistent message and an intelligent marketing strategy to help transform your business into a brand. Creative agencies help businesses design and sustain memorable and influential brands. They can help companies close more sales, expand their market share, build brand awareness, and improve public perception. In addition, creative agencies can devise innovative marketing strategies that help you achieve your business goals.

Hiring a creative agency brings new skill sets from seasoned marketing and design experts to your team. Adding marketing support can free up your team to focus on the work that you’re doing for your clients and on advancing your business. This article discusses the role a creative agency can play in building your brand, its services, and the advantages of working with a creative agency or freelance creative talent.

• What is a creative agency?
• Common creative agency services
• The advantages of working with a creative agency
• Digital marketing agencies vs creative agency

What is a creative agency?

A creative agency is a marketing and advertising firm that fuses traditional marketing strategies and the latest technologies and trends and applies them across the most effective channels for its clients. Working with a creative agency gives businesses complete access to a team of highly skilled creative talent. Full-service creative agencies might provide services like graphic design, advertising, web development, web design, and content development and even offer technologies that can help companies to market their services better.

Some creative agencies specialize in different types of marketing, like online marketing, video production, or social media management. Other agencies target specific markets or industries like technology, travel, or entertainment. Choosing an agency with specialized industry insight and direction can be particularly beneficial. 

If you’re trying to determine if bringing on a creative agency is the right choice, keep these things in mind:

• Your budget. Compare the cost of staffing and onboarding an in-house team versus hiring an agency that might be more costly but can begin working immediately. A budget-conscious business might also consider hiring freelance talent to control costs and keep work in-house. 
• Expertise needed. Small businesses or startups can benefit from industry knowledge from certain creative agencies. In addition, positions that require specialized and in-demand talent might be easier to find at a creative agency than they would be to hire.
• Internal resources. If your company’s marketing efforts are taking time away from sales and other critical measures, hiring a creative agency can be a quick solution to free up those internal resources.

A small business may have neither the budget nor the need to hire a fully staffed in-house marketing team. Hiring a creative agency can help you fill in skills gaps while saving you the time and cost of staffing indefinitely.

If you need help finding a freelance candidate with specific skills or background, consider using Talent Scout™ to help you find the right person quickly. In addition, Upwork’s specialized recruiters can be particularly helpful when looking for in-demand experience and skills. 

Common creative agency services

Creative agencies provide marketing and sales services that help establish, maintain, and grow brand identity. Full-service agencies offer maximum marketing support for their clients with various marketing services.

Standard creative agency services include:

• Copywriting. Copywriters produce explicit, concise content for ads, marketing materials, or websites. Digital copywriters may also deliver optimized website copy, blog posts, and product descriptions.
• Content creation. Content creators help produce relevant, entertaining, or educational content that you can share on social media and other media.
• Copy editing. Copy editors review written material for errors. Depending on the service, they might offer developmental edits and fact checks; check for errors in grammar, spelling, and punctuation; and ensure material adheres to a style guide.
• Logo design. Logo designers specialize in creating memorable and compelling logos that help tell the story of your business.
• Graphic design. Graphic designers provide professional graphics that support marketing materials, webpages, blog posts, social media posts, billboards, and more.
• Video production. Video producers and editors create high-quality videos from the initial concept through post-production.
• Web design. Web designers focus on the user experience that makes your website stand out from competitors and convert more sales.
• Web development. Web developers write the website’s code and can help companies integrate service, sales, and marketing technologies.

The advantages of working with a creative agency

So, what are the most significant advantages of working with a creative agency? You’ll get fresh insights and new perspectives from an experienced creative team. You’ll also benefit from elite design skills, technical expertise, expert execution, innovative strategies, and more time to focus on high-level business goals.

Professional insights and experience

An outside perspective, particularly from an experienced agency specializing in your industry, can offer marketing teams fresh ideas and insights that can improve their brand and message.

In-house marketing teams can still benefit from collaboration with specialized creative agencies who can provide industry-specific market research to help boost your company’s bottom line.

Expert perspective on visual and graphic assets

Companies that invest in their visuals and graphics can reap long-term benefits with better brand recognition and customer retention. Data suggests that 53% of website visits are likely to be abandoned if a page takes longer than 3 seconds to load. In addition, a lack of attention to design can undermine your sales teams by lowering the perception of your business’s quality of products or services.

A creative agency can help you develop your brand style guide and craft a cohesive look and feel that helps your brand stand out.

First-rate execution and experience

Creative agencies are staffed with talented creators who can design and implement your marketing plans. Whether you need content for inbound marketing, optimized pay-per-click (PPC) campaigns, or custom features for your website, creative agencies have experienced talent who can quickly execute for a faster return on investment.

Measurable results and accountability

If your current strategy (or team) needs to provide the results, you’re looking for. A creative agency can step in to help right the ship. A creative agency is highly motivated to provide clients with immediate, measurable results, as their relationship with your company depends on it.

Agencies may also have insights into what measures have worked best for others.

Augmented competencies of your core team

Is your marketing manager great at many things, but graphic design is not one of them? Do you have a dedicated person doing your social media, or are you sporadically and haphazardly doing it yourself?

A creative agency can fill any skill gaps in your personnel and help your team stay focused on their core competencies. For example, a creative agency can offer you complete access to a web designer, graphic designer, copywriter, videographer, or most other creative talents in one place.

Improved audience appeal

A beautifully designed website, sleek logo, catchy content, and a cohesive look are all parts of a winning marketing cocktail. Creative agencies can help your company tie messaging and design together for a more impactful brand identity that entices your target audience.

Design and creativity can make a big difference in user experience, and a great user experience is essential in improving your bottom line. 

Digital marketing agencies vs creative agencies

Digital marketing agencies offer services designed for online advertising and promotion efforts. Any company with an online presence (or that wants to establish one) can benefit from a digital marketing program. Some digital marketing agencies have specific focuses or strengths like social media, search engine optimization (SEO), content creation, or website design and development. A full-service agency can support all of the above digital solutions.

Creative agencies may provide digital marketing services, but they also offer graphic design for print (such as logo design, direct mail, brochure design, etc.) They also can assist with marketing strategies, providing market research, analytics, and other high-level marketing services. 

Sometimes, a business will have an in-house marketing team. Still, that team may need more digital marketing expertise to help them with online lead generation, inbound content strategy, or website analytics to leverage opportunities online. A digital agency can be an excellent option for a small business just starting to establish itself online.

Digital agency services Include:

• Search engine optimization (SEO)
• Social media marketing
• Brand development online
• Content marketing services
• Facebook ads
• LinkedIn and other social media advertising
• Email marketing campaigns
• Website design
• Web development
• E-commerce management
• Mobile app development